@PrimeBookClub | Social Concepts + Digital Launch Videos + Experiential

Building obsession and fandom beyond the screen.

Developed social-first and experiential concepts for @PrimeBookClub, transforming a book community into a year-round cultural experience. Created launch ideas and IRL activations now rolling out globally, including Welcome to the Club, Locked In, _____ Has Entered the Chat,
Yap Sesh, Seen Receipts, and Twice the Feels.

Concept development and creative direction only part of our engagement.