One-A-Day Prenatal|:30 TVC

An ode to a Woman’s Body

This was one of the first pieces of work for our client that was a major departure from their typical work.
As an all women creative team, we felt inspired to create a piece that resonated with our bodies.

Sometimes as women, we need reminders of how extraordinary our body really is. To encourage women to continue caring for their bodies, we celebrated the wondrous things our bodies can do while showcasing real women.
No filters, no faking it.

By replacing idealized portrayals with lived reality, the campaign repositioned One A Day within prenatal care as a more honest, grounded alternative in a category dominated by aspiration. We also made sure to hire and create with an all-woman team.

agency - BBDO Chicago art director — jennifer garcia copywriter — mishal jagjivan senior designer — andrea langley creative directors — erika hillman & michele sloan producer — danielle keenan
director — claire cottrell