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To elevate Kona Big Wave’s idea of Liquid Aloha, we set out to capture more than beautiful beer visuals. We brought the real spirit of Hawaii to life through the people who know it best. Filmed on the North Shore with local surfers, the campaign deepens the metaphor of catching a big wave by translating it into a full sensory experience: the anticipation, the rush, the smooth, easy ride.
We layered in human storytelling, including real moments like a surfer’s shark encounter, to ground the work in authenticity and heart. These personal stories humanize the brand and connect the beer to the lived experiences of the community. By pairing local talent with immersive, on-location storytelling, we elevated the feeling of riding a wave and turned it into the emotional sensation of enjoying Big Wave itself, the true essence of Liquid Aloha.
agency — duncan channon
director — sam walker
photographer — keena
director — sam walker
creative director — cris costa
copywriter — amy char
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Gen Z grew up online, so it’s no surprise they value privacy—even when it comes to payments. The Just Between Friends campaign for Apple Cash highlighted this privacy and ease of use, working with real Gen Z message moments and creator-led storytelling to humanize the product and make it a natural, playful part of everyday chats.
So you can keep your payments (and your juicy convos) just between friends.We also proposed to launch their social media handle @AppleCash to start a conversation and to interact and become more relevant among the Gen Z audience.
I also designed and art directed more Apple Cash brand assets across OOH, email, web, mobile, and social and worked with our production partner MediaMonks to bring the animation to life. We also came up with our own custom sticker emoji set for Apple Cash to start using in Messages.
creative directors — omid fatemi, xavier jacob
design lead — jim oloffson
designer — becky song
copywriter — cori johnson, elle clay
art director — conor hagan, jen garcia
production — media monks, nexus
CLICK TO PLAY
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This editorial series lives on the @nike handle on Instagram. Its goal through these incredible image sets is to expand the handle’s 170 million followers globally idea of sport and what an athlete looks like.
As a senior art director I helped source stories and photographers that expanded Nike’s idea of sport, and also created design guidelines for our IG stories.
agency — conscious minds
creative director — lauren kusmierczak
copywriter — madeline leary
photographers —
climbing cholitas - todd antony
¡Viva! Flamenco - camila falquez tarkwa bay surfers - oli hillyer-riley
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As a Senior Art Director I worked on the agency creative team to conceptualize Sephora’s 2021 global holiday commercial from start to finish. I created the look and feel of the entire spot, and directed teams under set design, wardrobe, hair, makeup, nails, and casting. I also worked with post production in music, colorists, and mixers.
agency — r/ga nyc
director — christine yuan
creative director — katie yoder & katie edmonson
copywriter — alexandra stielow & evan burton
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Orbit gum might not give you the confidence to take on a robber in a bank heist or standing up to the lunch bully. But it could give you the little confidence you might need in those sticky situations. After all, it’s just gum.
Time to Shine.AD: Jen Garcia + Hansel Quintela
CW: Mishal Jagjivan + Colin Horton
CD: Pedro Perez + Josh Gross
Director: Craig Gillespie
Agency: EneryBBDO
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How do we encourage Californians to stop using less electricity from 4-9PM?
During these hours, we tell them to procrastinate. Put the laundry and the dishes on hold and Power Down from 4-9PM.
Our TV spot showcased how procrastination looks as California's iconic monuments.
agency — DDB SF
art director — jennifer garcia
creative directors — chris toffoli + ben wolan
producer — michelle bernard
director — malcom venville
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This was one of the first pieces of work for our client that was a major departure from their typical work. As an all women creative team, we felt inspired to create a piece that resonated with our bodies.
Sometimes as women, we need reminders of how extraordinary our body really is. To encourage women to continue caring for their bodies, we celebrated the wondrous things our bodies can do while showcasing real women. No filters, no faking it.We also made sure to hire and create with an all-woman team.
art director — jennifer garcia
copywriter — mishal jagjivan
senior designer — andrea langley
creative directors — erika hillman & michele sloan
producer — danielle keenan
director — claire cottrell
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Mosquito bites in India are deadly. So, Raid developed a mosquito insecticide made with its own innovative fan, to create a wider spread of protection from dengue and malaria in the household.
Wind is considered one of the most powerful elements in India. It was only natural for us to create a film of our Mom harnessing the power of wind to protect her children.
agency — energy bbd
production company — magna carta
film director — matthew k. firpo
cco – andres ordonez
svp creative director — cinzia crociani
art director — jen garcia
copywriter — mishal jagjivan
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DEFACED ADS TURNED INTO ADS AGAINST WOMEN ABUSE.
Women are featured in advertisement 77.5% more than men, making female imagery more vulnerable to defacement.
Derogatory words and images of sexual and physical assault scrawled on walls are as harmful to women as ones delivered face to face. But verbal insults and harassment linger only in our memories, the ones scrawled around our streets, busses, and playgrounds linger to victimize again and again.
So we took defaced ads made to hurt women, and defaced them ourselves to turn them into ads against women abuse. Because if abuse against women happens openly in public, what happens in private?
