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As a Senior Art Director I worked on the agency creative team to conceptualize Sephora’s 2021 global holiday commercial from start to finish. I created the look and feel of the entire spot, and directed teams under set design, wardrobe, hair, makeup, nails, and casting. I also worked with post production in music, colorists, and mixers.
agency — r/ga nyc
director — christine yuan
creative director — katie yoder & katie edmonson
copywriter — alexandra stielow & evan burton
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You can send Apple Cash right in Messages, easily and securely. So you can keep your payments (and your juicy convos) just between friends.
We worked with Gen Z creators to show how they use Apple Cash through fun, lighthearted Messages. We also proposed to launch their social media handle @AppleCash to start a conversation and to interact and become more relevant among the Gen Z audience.
I also designed and art directed more Apple Cash brand assets across OOH, email, web, mobile, and social and worked with our production partner (MediaMonks) to bring the animation to life. We also came up with our own custom sticker emoji set for Apple Cash to start using in Messages.
creative directors — omid fatemi, xavier jacob
design lead — jim oloffson
designer — becky song
copywriter — cori johnson, elle clay
art director — conor hagan, jen garcia
production — media monks, nexus
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This editorial series lives on the @nike handle on Instagram. Its goal through these incredible image sets is to expand the handle’s 170 million followers globally idea of sport and what an athlete looks like.
I helped source image sets and photographers for this series.
Tarkwa Surf Club
Outside of Lagos City, a tight-knit community of locals picked up broken, forgotten boards left by tourists and taught themselves to surf. This community now spends 5-6 hours training to represent Nigeria as it’s first surf team.While this community may not have much, they cherish their connection to ocean and their undying love for the sport. Catch them at the 2024 Olympics. Captured by Oli-Hillyer Riley
The Climbing Cholitas
The Cholitas Escaladoras are a group of Indigenous Aymara women who are challenging the stereotypes about the term “cholita.” Many of them were cooks and guides for tourists who came to climb their local mountain… until one day, they decided to tackle the mountain themselves. In January 2019 they summited the 22,000ft peak of Mt. Aconagua. Next up for the squad: summiting Everest, of course. This incredible series was captured by Todd Anthony.¡Viva!¡
Viva! is a dance troupe from Madrid. Founded and directed by Manuel Liñán, this group of seven LGBTQI+ dancers perform the traditionally female flamenco roles in full drag. With vibrant enthusiasm and skill, they’ve taken on centuries-old traditions.. and people around the world can’t get enough
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Orbit gum might not give you the confidence to take on a robber in a bank heist or standing up to the lunch bully. But it could give you the little confidence you might need in those sticky situations. After all, it’s just gum.
Time to Shine.AD: Jen Garcia + Hansel Quintela
CW: Mishal Jagjivan + Colin Horton
CD: Pedro Perez + Josh Gross
Director: Craig Gillespie
Agency: EneryBBDO
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How do we encourage Californians to stop using less electricity from 4-9PM?
During these hours, we tell them to procrastinate. Put the laundry and the dishes on hold and Power Down from 4-9PM.
Our TV spot showcased how procrastination looks as California's iconic monuments.
agency — DDB SF
art director — jennifer garcia
creative directors — chris toffoli + ben wolan
producer — michelle bernard
director — malcom venville
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With a simple, bold and fun client like Dunkin’, the message was simple.
Your favorite Dunkin’ coffee is now cereal. Our visuals were fun and simple, with unexpected reveals of cereal bursting from our iconic Dunkin’ coffee cup.
Senior AD: Jen Garcia
Senior CW: Sarah Sutton
CD: Ali Esterly, Chad Leitz
Agency: Argonaut
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As a Senior Art Director I worked on the agency creative team to fully rebrand vVARDIS visuals to set themselves apart from drugstore oral care and compete in the luxury cosmetic space.
I created the look and feel of the campaign, introducing new crystal visualizations to represent dental enamel remineralization, blending science and luxury.
senior art director — jen garcia
agency — r/ga nyc
creative director — mark chew & jon berman
copywriter — alexandra stielow
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This was one of the first pieces of work for our client that was a major departure from their typical work. As an all women creative team, we felt inspired to create a piece that resonated with our bodies.
Sometimes as women, we need reminders of how extraordinary our body really is. To encourage women to continue caring for their bodies, we celebrated the wondrous things our bodies can do while showcasing real women. No filters, no faking it.We also made sure to hire and create with an all-woman team.
art director — jennifer garcia
copywriter — mishal jagjivan
senior designer — andrea langley
creative directors — erika hillman & michele sloan
producer — danielle keenan
director — claire cottrell
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When you find that people love the package of a product more than the product itself, you should do something about it.
We developed a campaign focusing on used Altoids tins, rather than the mints.
cannes bronze lion
agency — energy bbdo
creative director - ale juli & Manuel torres
photographer - albert olviedo
art director — jen garcia
copywriter — mishal jagjivan
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Mosquito bites in India are deadly. So, Raid developed a mosquito insecticide made with its own innovative fan, to create a wider spread of protection from dengue and malaria in the household.
Wind is considered one of the most powerful elements in India. It was only natural for us to create a film of our Mom harnessing the power of wind to protect her children.
agency — energy bbd
production company — magna carta
film director — matthew k. firpo
cco – andres ordonez
svp creative director — cinzia crociani
art director — jen garcia
copywriter — mishal jagjivan
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DEFACED ADS TURNED INTO ADS AGAINST WOMEN ABUSE.
Women are featured in advertisement 77.5% more than men, making female imagery more vulnerable to defacement.
Derogatory words and images of sexual and physical assault scrawled on walls are as harmful to women as ones delivered face to face. But verbal insults and harassment linger only in our memories, the ones scrawled around our streets, busses, and playgrounds linger to victimize again and again.
So we took defaced ads made to hurt women, and defaced them ourselves to turn them into ads against women abuse. Because if abuse against women happens openly in public, what happens in private?
