Kona Big Wave | TVC + OOH
Capturing the Spirit of Liquid Aloha
To elevate Kona Big Wave’s idea of Liquid Aloha, we set out to capture more than beautiful beer visuals.
We brought the real spirit of Hawaii to life through the people who know it best. Filmed on the North Shore of Oahu with local surfers, the campaign deepens the metaphor of catching a big wave by
translating it into a full sensory experience: the anticipation, the rush, the smooth, easy ride.
Shark Stories
To capture even more of the Spirit of Liquid Aloha, our director captured real stories
from a veteran surfer from the North Shore.
