Kona Big Wave
Concept and art direction for Kona Big Wave TVC and OOH.
.director — sam walker | photographer — keena | creative director — cris costa | art director - jen garcia | copywriter — amy char
THE SPIRIT OF ALOHA
To elevate Kona Big Wave’s idea of Liquid Aloha, we set out to capture more than beautiful beer visuals. We brought the real spirit of Hawaii to life through the people who know it best. Filmed on the North Shore with local surfers, the campaign deepens the metaphor of catching a big wave by translating it into a full sensory experience: the anticipation, the rush, the smooth, easy ride.